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Explore our brand strategy services and find the right pathway for you or your business

Your Transformation Journey

Every engagement with Sable & Gold Craftory begins with the Brand Audit + Action Plan ($1,200). This 90-minute diagnostic session ensures you invest in the transformation pathway that addresses your actual needs, not just surface symptoms.

During your Brand Audit, we’ll conduct a comprehensive assessment using the C.R.O.W.N.E.D. Framework to reveal exactly what’s keeping you from owning your space as a leader. You’ll receive immediate strategic recommendations and a clear roadmap for your next steps.

Your full $1,200 investment applies toward any package or session booked within 90 days.

Learn More About The Brand Audit + Action Plan
Schedule Your Brand Audit + Action Plan

How to Choose the Right Pathway

Choose Focused Strategy Work When:

  • You have a solid brand foundation with one specific challenge to solve
  • Your business fundamentals are strong but a particular element needs strategic refinement
  • You need expert guidance on messaging, positioning, voice development, website narrative, or founder visibility
  • You’re looking for targeted intervention rather than complete transformation

Total investment: $2,400 - $3,200

(includes Brand Audit + focused session)

How to Choose the Right Pathway

Choose Comprehensive Packages When:

  • You’re building from the ground up and need complete business and brand foundation
  • Your messaging no longer reflects who you’ve become or what you now offer
  • You need integrated brand strategy, visual identity, and digital presence development
  • You’re ready for complete transformation rather than incremental improvements

Total investment: $5,500 - $30,000

(includes Brand Audit + comprehensive transformation)
YOUR STRATEGIC STARTING POINT

Brand Audit + Action Plan - $1,200

Timeline: 90 Minutes
Support: Unlimited email questions for 7 days following session

What Happens:

During your Brand Audit, we’ll explore what’s driving your need for change and whether your situation calls for focused strategy work or complete transformation. You’ll gain clarity on the strategic path forward and understand how the C.R.O.W.N.E.D. Framework could guide your journey.

This isn’t a sales conversation disguised as strategy. It’s a genuine diagnostic session to ensure you invest in what will actually transform your brand, not just adjust the surface.

 

You'll Receive:

  • Strategic brand diagnostic session with C.R.O.W.N.E.D. Framework assessment
  • Current Positioning analysis and competitive landscape review
  • Business foundation evaluation (legal structure, revenue model, target market clarity)
  • Brand messaging consistency audit across all platforms
  • Specific improvement recommendations with implementation priority
  • Actionable next steps roadmap with timeline suggestions
  • Written summary of findings and strategic recommendations
  • 7-day email support for clarification questions

Your Investment: $1,200
Applies in full toward any package or session booked within 90 days

FOUNDATION PACKAGES

The Incubator - $9,500

The Transformation:

You’re stepping into entrepreneurship with a compelling vision but need the operational foundation to support it. The Incubator transforms scattered ideas into a viable business model with strategic brand positioning built in from day one.

You’ll walk away with complete business clarity, validated market positioning, and strategic brand foundation – ready to build with confidence instead of constantly backtracking to fix foundational gaps.

Mini Incubator - $2,200

Add-on service only (not available as standalone)

For businesses needing foundation clarity before comprehensive branding work. Typically recommended during Brand Audit for clients with structural gaps that would undermine comprehensive brand development.

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Best For

First-time founders or established professionals launching new ventures who need business structure before branding.

Timeline + Cadence

4-5 weeks

Support + Access

Email + one 45-minute post-completion strategy call

Deliverables + Scope

  • Complete business concept development and market validation
  • Target audience analysis and ideal client persona development
  • Unique value proposition framework with competitive differentiation
  • Revenue model mapping and pricing strategy fundamentals
  • Legal and operational setup checklist (LLC formation, EIN application, licensing requirements)
  • Technology stack recommendations and CRM system selection
  • Basic client journey mapping from lead to customer
  • Financial planning templates and cash flow projections
  • Strategic brand foundation work: brand story development, core values identification, mission statement creation
  • Founder narrative and personal brand positioning
  • Business naming consultation and domain strategy
  • Visual direction starter kit with mood board and aesthetic guidelines

This Pathway Is Right For You If

  • You’re launching a new business and need both operational structure and brand strategy
  • You’re transitioning from corporate to entrepreneurship and building from the ground up
  • You need business fundamentals established before investing in comprehensive branding

Investment + Payment Option

$9,500

Payment Options:

OPTION 1: Pay upfront in full upon booking: $8,550
(Launch special: save 10% when paid in full upfront. Available through June 30, 2026)
After your $1,200 Brand Audit credit, your investment is $7,350

OPTION 2: 50% deposit + 50% at midpoint
After your $1,200 Brand Audit credit, your investment is $8,300 total

OPTION 3: 50% deposit + 2 equal payments

  • 50% deposit to begin project
  • Remaining balance split into 2 equal payments due at week 3 and at project completion

After your $1,200 Brand Audit credit, your investment is $8,300 total

*The Mini Incubator add-on service must be paid in full upfront

Most founders recoup their investment within 6-12 months through improved market positioning, confident pricing strategies, and eliminated guesswork that previously led to costly rebuilds.

Most Leaders Choose This Pathway

CORE TRANSFORMATION

The Signature Session - $5,500

The Transformation:

You’ve outgrown who you were when you started. Your expertise has evolved, your audience has shifted, but your messaging still speaks to who you were years ago. The Signature Session closes that gap.

Through deep C.R.O.W.N.E.D. Framework application, you’ll discover your authentic positioning and develop the complete messaging ecosystem that attracts your ideal clients naturally – without performance or pretense.

You’ll walk away with unshakeable clarity on your brand identity, complete messaging that works across all platforms, and the confidence to communicate your value without second-guessing every word.

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Best For

Established businesses needing complete messaging transformation and strategic voice development

Timeline + Cadence

4-5 weeks

Support + Access

Email + one 45-minute post-completion strategy call

Deliverables + Scope

  • Comprehensive C.R.O.W.N.E.D. diagnostic assessment
  • Complete brand story development with narrative arc mapping
  • Founder positioning strategy (origin story, authority markers, unique expertise)
  • Visual mood board for aesthetic and emotional tone anchoring
  • Complete brand messaging suite: professional brand bio, refined mission statement, multiple tagline options, core value pillars
  • Website copy strategy map with page-by-page content framework and conversion-focused prompts
  • AI-aware voice guide defining tone, style, and brand personality
  • Clear automation vs. human touch guidelines for all content types
  • Brand voice application examples across different platforms and contexts

This Pathway Is Right For You If

  • You have a solid business foundation but your messaging no longer fits who you’ve become
  • You’re pivoting to a new market or audience and need strategic repositioning
  • You want complete messaging transformation before investing in visual identity or website work
  • You’re ready to stop apologizing and start owning your authority

Investment + Payment Options

$5,500

Payment Options:

OPTION 1: Pay in full upon booking: $4,950 (Launch special: save 10% – available through June 30, 2026)
After your $1,200 Brand Audit credit, your investment is $3,750

OPTION 2: 50% deposit + 50% at midpoint
After your $1,200 Brand Audit credit, your investment is $4,300 total

OPTION 3: 50% deposit + 2 equal payments

  • 50% deposit to begin project
  • Remaining balance split into 2 equal payments due at week 3 and at project completion

After your $1,200 Brand Audit credit, your investment is $4,300 total

Most leaders see immediate results in client attraction and confident pricing within 30-60 days.

COMPREHENSIVE PACKAGES

Transformation Package - $15,000

The Transformation:

You need more than messaging clarity. You’re ready for complete brand transformation – from strategic positioning through visual identity to digital presence that converts. The Transformation Package delivers integrated brand development where every element works together strategically.

You’ll walk away with a complete brand system, conversion-focused website, and comprehensive asset library. No more piecemeal branding that feels disjointed. Everything cohesive, everything strategic, everything working toward your business goals.

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Best For

Businesses ready for complete brand and digital presence overhaul

Timeline + Cadence

8-10 weeks

Support + Access

Email throughout + 4 strategic check-in calls (30-60 minutes each)

Deliverables + Scope

Everything from The Signature Session. Plus:

  • Complete visual identity system: primary logo, secondary marks, etc., with usage guidelines
  • Strategic color palette with psychological reasoning and application standards
  • Typography system for headers, body text, and accent fonts with web-safe alternatives
  • Brand photography art direction with detailed shot list and styling guide
  • 5-7 page WordPress website with conversion-focused, story-driven layout
  • User experience optimization and customer journey mapping
  • Contact forms, email integration, CRM connection, and booking system setup
  • 90-day launch strategy roadmap with implementation timeline
  • Comprehensive brand asset kit: all logo formats, Canva template library, social media templates
  • Editable copy deck with key messaging for all marketing platforms
  • Brand guidelines document ensuring consistent application across all touchpoints

Add-ons:

  • Additional website pages ($600 – $700 each)
  • E-commerce integration (starting at $3,500)
  • Advanced CRM integration (starting at $2,500)

This Pathway Is Right For You If

  • You’re ready to invest in complete brand and digital transformation
  • You need strategy, creative execution, and implementation handled end-to-end
  • You want everything cohesive from day one, not piecemeal development over time

Investment + Payment Options

$15,000

Payment Options:

OPTION 1: Pay upfront in full upon booking: $13,500
(Launch special: save 10% when paid in full upfront. Available through June 30, 2026)
After your $1,200 Brand Audit credit, your investment is $13,800

OPTION 2: 50% deposit + 50% at midpoint
After your $1,200 Brand Audit credit, your investment is $13,800 total

OPTION 3: 50% deposit + 3 equal payments

  • 50% deposit to begin project
  • Remaining balance split into 3 equal payments due at week 3, week 6, and at project completion

After your $1,200 Brand Audit credit, your investment is $13,800 total

Complete brand and digital transformation typically generates ROI within 6-12 months through premium positioning and conversion-optimized presence.

Legacy Partnership - $30,000

The Transformation:

Your brand isn’t a project with an end date. It’s a living system that evolves with your business. The Legacy Partnership provides continuous strategic counsel as you scale, build thought leadership, and develop market authority.

You’ll have a dedicated brand strategist managing your brand evolution, coordinating vendors, developing content strategy, and ensuring every brand touchpoint strengthens your market position. This is brand stewardship at the highest level.

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Best For

Established businesses requiring ongoing strategic brand stewardship and market authority development

Timeline + Cadence

4 months

Support + Access

Biweekly 60-minute strategy calls + unlimited email support

Deliverables + Scope

Everything from The Transformation Package. Plus:

  • Complete implementation of advanced strategic phases
  • Strategic project management across all brand touchpoints and vendor coordination
  • Content strategy development with editorial calendar and thought leadership positioning
  • Speaking engagement preparation and industry authority building support
  • Strategic partnership identification and collaborative opportunity development
  • Quarterly brand performance reviews with optimization recommendations and market analysis
  • Intellectual property protection guidance and trademark consultation referrals
  • Team training sessions on brand implementation and consistency maintenance
  • Market research and competitive intelligence updates
  • Crisis communication strategy and reputation management protocols

Add-ons:

  • Extended months $6,000/month
  • Intensive team training day $4,200
  • Advanced market research project $2,500+ (custom quote based on scope)

This Pathway Is Right For You If

  • Your business requires continuous brand evolution and strategic oversight
  • You’re building thought leadership and need ongoing authority development support
  • You value having a dedicated strategist managing your brand as your business scales

Investment + Payment Options

$30,000

Payment Options:

OPTION 1: Pay upfront in full upon booking: $27,000
(Launch special: save 10% when paid in full upfront. Available through June 30, 2026)
After your $1,200 Brand Audit credit, your investment is $25,800

OPTION 2: 50% deposit + 50% at 2-month mark
After your $1,200 Brand Audit credit, your investment is $28,800 total

OPTION 3: 50% deposit + 3 equal monthly payments

  • 50% deposit to begin partnership
  • Remaining balance split into 3 equal payments due at end of months 2, 3, and 4

After your $1,200 Brand Audit credit, your investment is $28,800 total

This partnership-level engagement positions you for sustained market leadership and long-term competitive advantage.

FOCUSED STRATEGY WORK

Five specialized sessions for established brands needing targeted support in specific areas
All Focused Strategy Work requires the Brand Audit + Action Plan first. Pricing shown includes Brand Audit credit.

All Focused Strategy Work requires the Brand Audit + Action Plan first. Pricing shown includes Brand Audit credit.

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Brand Message Makeover - $3,000

(After $1,200 Brand Audit credit: $1,800)

A Good Fit For You If: 
Your messaging worked two years ago, but your business has evolved. Prospects are confused about what you do now, or you’re attracting the wrong clients because your message doesn’t reflect your current expertise and offerings.

Timeline: 60-90 minutes
Support + Access: 7-day email support

The Transformation:
Most clients implement new messaging within 2 weeks and see improved client inquiries within 30 days.

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Deliverables + Scope: 

  • 90-minute messaging workshop
  • Complete brand bio rewrite (2-3 versions)
  • Mission statement refresh
  • 5-7 new tagline options
  • Updated value pillars
  • Messaging hierarchy document
  • 7-day email support

Positioning Power Hour - $2,400

(After $1,200 Brand Audit credit: $1,200)

A Good Fit For You If:
You’re getting lost in a crowded market. Potential clients can’t distinguish you from competitors, or you’re constantly competing on price instead of value. You know you’re different but can’t articulate why.

Timeline: 60 minutes
Support + Access: 7-day email support

The Transformation:
Clear positioning typically results in premium pricing confidence within 60-90 days.

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Deliverables + Scope:

  • 60-minute strategic consultation
  • Current market position audit
  • Competitor analysis of 3-5 key players
  • Unique positioning statement development
  • Market differentiation strategy
  • Positioning implementation roadmap
  • 7-day email support

 

Website Strategy Session - $3,200

(After $1,200 Brand Audit credit: $2,000)

A Good Fit For You If:
Your website gets traffic but doesn’t convert. Visitors bounce quickly, or they ask questions that should be answered on your site. Your content doesn’t flow logically or guide visitors toward action.

Timeline: 60-90 minutes
Support + Access: 7-day email support

The Transformation:
Strategic website optimization typically improves conversion rates within 30-60 days of implementation.

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Deliverables + Scope:

  • 60- to 90-minute website audit
  • Page-by-page narrative flow analysis
  • User journey optimization
  • Conversion pathway recommendations
  • Content strategy with specific prompts
  • Call-to-action placement strategy
  • 7-day email support

 

The Founder Session - $2,400

(After $1,200 Brand Audit credit: $1,200)

A Good Fit For You If:
You’re successful in business but invisible in your industry. You want to build thought leadership but don’t know where to start, or your personal brand doesn’t align with your business expertise.

Timeline: 75 minutes
Support: 7-day email support

The Transformation:
Founder visibility work typically generates industry recognition and strategic opportunities within 3-6 months.

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Deliverables + Scope:

  • 75-minute strategic session
  • Personal brand assessment
  • Leadership positioning development
  • Thought leadership topic identification
  • Content pillar recommendations
  • Personal brand action plan
  • 7-day email support

The Voice Session - $2,800

(After $1,200 Brand Audit credit: $1,600)

The #1 digital marketing challenge isn’t creating more content. It’s creating content with soul. The Voice Session defines exactly where your human touch is non-negotiable and where AI can amplify your efficiency.

A Good Fit For You If:
You’re using AI tools for content but everything sounds generic, or your team doesn’t know what to automate versus what needs your personal touch. Your brand voice is inconsistent across different platforms and content types. Note: Online mentions of ‘AI slop’ (low-effort, generic content) jumped 200% in 2025, with 82% negative sentiment.*

Timeline: 90 minutes
Support: 7-day email support

The Transformation:
Voice clarity typically results in faster content creation and stronger brand consistency within 30 days. More importantly, it ensures your brand has soul in an era where audiences actively reject generic, AI-generated content.

Source: BrandWatch, Digital Marketing Trends 2026. https://www.brandwatch.com/reports/digital-marketing-trends-2026/

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Deliverables + Scope:

  • 90-minute brand voice analysis
  • Tone and personality definition
  • Human versus automation content guidelines
  • Platform-specific voice applications
  • AI tool recommendations and limitations
  • Brand voice reference guide
  • 7-day email support

Your Strategic Assessment Guarantee

During your Brand Audit consultation, we conduct a comprehensive diagnostic to ensure you receive the most effective pathway for your needs. If our assessment reveals that your challenges require more foundational work than a focused session can address, we’ll recommend the appropriate comprehensive package to ensure lasting transformation rather than surface-level adjustments.

This isn’t about upselling. It’s about ensuring your investment delivers actual transformation, not temporary fixes that require costly rebuilds later.

Our comprehensive approach requires adequate time for strategic development. Each C.R.O.W.N.E.D. stage builds upon the previous work, ensuring your brand foundation supports sustainable growth.

Not Sure Which Pathway is Right?

That's exactly what the Brand Audit + Action Plan reveals.

It's time to make moves

We’ll explore where you are, where you want to be, and which strategic pathway will close that gap most effectively. You’ll understand our approach, we’ll understand your specific needs, and together we’ll determine if we’re the right fit to work together.